Author Question: An advertiser wants to focus on teenage girls as a target audience and decides to publish its ads in ... (Read 36 times)

panfilo · **on:** Jun 29, 2018

An advertiser wants to focus on teenage girls as a target audience and decides to publish its ads in a fashion magazine for teenage girls. Which of the following is most likely to be a flaw in this plan?
a. Readers of this magazine will easily forget about the ad due to short lives of magazines.
b. The advertiser will not have the scope to be creative with their advertisement if they use a fashion magazine.
c. Through this magazine, only fashion-conscious teenage girls can be targeted, not all of them.
d. Magazines do not have audience selectivity.

Question 2

Which of the following is one of the four major aspects of advertising that lower the overall cost of products, according to proponents?
a. Market segmentation
b. Operating costs
c. Inelasticity of demand
d. Economies of scale