Author Question: Who added to the fear and hysteria over advertising in the 1950s? a. Bruce Barton and his book ... (Read 103 times)

mia · **on:** Jun 29, 2018

Who added to the fear and hysteria over advertising in the 1950s?
a. Bruce Barton and his book called The Man Nobody Knows
b. Helen Resor and James Webb Young from the J. Walter Thompson advertising agency
c. James Vicary's false claim about the effect of subliminal messages
d. Heads of advertising agencies, Leo Burnett and David Ogilvy

Question 2

Service marketers position their products to gain a share-of-mind from their targeted consumers.

Indicate whether the statement is true or false