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Author Question: Experimental field testing is used to evaluate new service concepts on a small scale. Indicate ... (Read 20 times)

ss2343

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on: Jun 29, 2018
Experimental field testing is used to evaluate new service concepts on a small scale.
 
 Indicate whether the statement is true or false

Question 2

__________ of an ad is the average number of times an individual or household within a target audience is exposed to a media vehicle in a given period of time.
 a. Continuity
  b. Scope
  c. Reach
  d. Frequency


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Sammyo

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Reply #1 on: Jun 29, 2018
Answer to Question 1

T

Answer to Question 2

d


ss2343

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Reply 2 on: Jun 29, 2018
Gracias!

kjohnson

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Reply 3 on: Yesterday
Excellent

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