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Author Question: Over time, most franchisors have developed a system for providing marketing services to franchisees. ... (Read 24 times)

kodithompson

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on: Jun 29, 2018
Over time, most franchisors have developed a system for providing marketing services to franchisees. These services usually include three of the following. Which service is generally not included?
 a. stock-option purchase into the franchise system itself
  b. a franchisee's grand opening package
  c. continuing advertising support
  d. other marketing and promotional items

Question 2

Tangibilizing the service means making it more concrete, thus enabling customers to understand it.
 
 Indicate whether the statement is true or false


Cnarkel

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Reply #1 on: Jun 29, 2018
Answer to Question 1

A. Offering a stock-option purchase plan is not a primary feature of a franchise system's marketing support to its franchisees.

Answer to Question 2

T


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