An ad for concentrated frozen orange juice highlights the product using a combination of backlighting and low-angle shots to show the golden liquid being poured into the sparkling tumbler. Which of the following is depicted in this illustration?
a. The product set in a test situation
b. The brand seen in a social context
c. The brand portrayed as a hero
d. The product used by a typical consumer
Question 2
Which of the following acts as a support to direct marketing agencies and follow-up on the delivery of their direct mail?
a. Creative boutiques
b. In-house agencies
c. Media specialists
d. Fulfillment centers