Potential customers can be grouped into market segments in ...

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Potential customers can be grouped into market segments in different ways as based upon any oneup-to-four---of the following factors. Which one factor below is not a means to development market segmentation?
 a. demographic factors
  b. behavioral factors
  c. writing style factors
  d. psychographic factors
  e. geographic factors

Question 2

Service marketers should consider using integrated marketing communication when they want to produce a consistent image of their service offerings.
 
 Indicate whether the statement is true or false

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Answer to Question 1

C. A person's writing style is not considered one of the primary means of segmenting markets. The other four factors are the primary means used by franchise systems for segmenting markets.

Answer to Question 2

T

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Excellent

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