In
, the audience expresses its approval or disapproval of the copy used in an ad. Therefore, copywriters are
not fond of these report cards.
a. evaluative copy research
b. social media copy
c. postproduction review
d. developmental copy research
Question 2
Which of the following best describes digital agencies?
a. They focus on ways to use Web-based solutions for direct marketing and target market communications.
b. They implement direct response campaigns using all forms of media.
c. They design direct marketing campaigns that mainly use emails and telemarketing.
d. They specialize in buying media time and space and offer media strategies to advertisement agencies.
The approval of a new drug is a four-stage process: (1) preclinical investigation, (2) clinical inve
Blocked at every turn by congressional Republicans who hated him, President Obama turned to techniqu
Apoxyomenos (The Scraper), Roman copy of an original Greek bronze by Lysippus.
A new drug development time line with the four phases of drug approval.
Apadana (Audience Hall) of Darius and Xerxes
Average quarterly presidential approval rating, from Eisenhower to Trump