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Author Question: In , the audience expresses its approval or disapproval of the copy used in an ad. Therefore, ... (Read 155 times)

LaDunn

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  • Posts: 526
on: Jun 29, 2018
In
 
  , the audience expresses its approval or disapproval of the copy used in an ad. Therefore, copywriters are
 
  not fond of these report cards.
 a. evaluative copy research
  b. social media copy
  c. postproduction review
  d. developmental copy research

Question 2

Which of the following best describes digital agencies?
 a. They focus on ways to use Web-based solutions for direct marketing and target market communications.
  b. They implement direct response campaigns using all forms of media.
  c. They design direct marketing campaigns that mainly use emails and telemarketing.
  d. They specialize in buying media time and space and offer media strategies to advertisement agencies.


juiceman1987

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Reply #1 on: Jun 29, 2018
Answer to Question 1

a

Answer to Question 2

a


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