In
, the audience expresses its approval or disapproval of the copy used in an ad. Therefore, copywriters are
not fond of these report cards.
a. evaluative copy research
b. social media copy
c. postproduction review
d. developmental copy research
Question 2
Which of the following best describes digital agencies?
a. They focus on ways to use Web-based solutions for direct marketing and target market communications.
b. They implement direct response campaigns using all forms of media.
c. They design direct marketing campaigns that mainly use emails and telemarketing.
d. They specialize in buying media time and space and offer media strategies to advertisement agencies.
A new drug development timeline, with the four phases of drug approval
Steps of approval for drugs marketed within Canada
The approval of a new drug is a four-stage process: (1) preclinical investigation, (2) clinical inve
Apollo Belvedere (detail), Roman copy after a 4th-century BCE Greek original.
Drug Approval Stages
Human Diseases Associated with Copy Number Variants