Author Question: Indirect costs are sometimes called shared costs. Indicate whether the statement is true or ... (Read 77 times)

viki · **on:** Jun 29, 2018

Indirect costs are sometimes called shared costs.

Indicate whether the statement is true or false

Question 2

Which of the following is a disadvantage of broadcast television advertising?
a. It involves longer writing to better communicate complex brand features.
b. It represents a timing challenge as the copy should be precisely coordinated with the visuals.
c. It allows a reader to dwell on the copy and process the information at a personalized rate.
d. It provides a copywriter time and space to to communicate details, complete with illustrations.