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Author Question: A extraordinary service guarantee possesses all of the following characteristics EXCEPT a. It is ... (Read 18 times)

NClaborn

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on: Jun 29, 2018
A extraordinary service guarantee possesses all of the following characteristics EXCEPT
 a. It is unconditional.
  b. It is easy and quick to collect on by the customer.
  c. It is easy to understand.
  d. It is developed to favor the service organization.
  e. All of these characteristics should be included in a good service guarantee.

Question 2

Which of these qualities makes for the strongest kind of trademark or service mark?
 a. availability
  b. descriptiveness
  c. originality
  d. distinctiveness


olderstudent

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Reply #1 on: Jun 29, 2018
Answer to Question 1

d

Answer to Question 2

D. The potential strength of the mark will depend largely on how distinctive it is. A mark is distinctive, and therefore strong, when it is easily distinguished from other marks for similar goods or services, and does not directly describe the product or service it is used to identify.


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