Author Question: Which of the following does the trademark most often represent? a. the source of a product b. the ... (Read 44 times)

oliviahorn72

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Which of the following does the trademark most often represent?
 a. the source of a product
  b. the name of a product
  c. a standard of quality
  d. a protectable property right

Question 2

The use of signs to direct customers through the creation of a service is an example of a service script.
 
 Indicate whether the statement is true or false



gstein359

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Answer to Question 1

C. A trademark is used by a manufacturer or merchant to identify and distinguish its goods from those sold by others and to indicate the source of a product or the quality of a product. A trademark or service mark is not always limited to a word or name phrase. In modern times, the trademark can still represent an indication of source but more often it represents a standard of quality.

Answer to Question 2

T



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