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Author Question: Which of the following types of businesses benefit from being located near competitors? a. unique ... (Read 19 times)

fahad

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on: Jun 29, 2018
Which of the following types of businesses benefit from being located near competitors?
 a. unique business
  b. comparative business
  c. competitive business
  d. none of these types benefits from being located near competitors.

Question 2

The physical setting of the service environment becomes more significant when the customers spend less and less time in the service setting.
 
 Indicate whether the statement is true or false


cascooper22

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Reply #1 on: Jun 29, 2018
Answer to Question 1

B. Unique businesses aren't concerned with proximity to competitors because the uniqueness of their product or service draws customers from a wide area, and the number of their competitors is limited. A competitive business offers the same or similar kinds of products or services as other franchised or independent businesses within the community, and convenience, rather than proximity to competition, is a major factor in determining site for the business. Comparative businesses should normally be near competitors so that potential customers can compare products.

Answer to Question 2

F


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