Author Question: Four factors are important in determining the size and shape of a primary service area (PSA). These ... (Read 43 times)

rayancarla1 · **on:** Jun 29, 2018

Four factors are important in determining the size and shape of a primary service area (PSA). These include all of the following EXCEPT:
a. BPI
b. alternative shopping choices
c. intuition
d. drive-time analysis

Question 2

A service setting can play an important role in influencing the reality of a service to the customer.

Indicate whether the statement is true or false

yeungji · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

A. The four important factors are: Alternative Shopping Choices, Barriers and Pockets, Drive-Time Analysis, and Intuition.

Answer to Question 2

T