Author Question: The purchase of certain products, such as cars, shoes, and sunglasses, signify class membership. ... (Read 28 times)

oliviahorn72 · **on:** Jun 29, 2018

The purchase of certain products, such as cars, shoes, and sunglasses, signify class membership. This indicates that these brands have .
a. economies of scale
b. social meaning
c. internal positioning
d. low brand equity

Question 2

The personnel aspect of services is very important for all of the listed reasons EXCEPT
a. The appearance and behaviors of backstage service are open to customer scrutiny.
b. Frontstage service workers can significantly influence customer evaluation of the service itself.
c. The appearance and behaviors of service workers may enable service organizations to differentiate themselves from competitors.
d. The personnel aspect of services is very important for all of the listed reasons.
e. None of the listed statements is a reason why the personnel aspect of services is important.