By offering a simpler performance, a service organization can effectively distinguish itself from the competition.
Indicate whether the statement is true or false
Question 2
During tough economic times, many companies rely on the memories of the good old days to help advertise their products. Looking for a bit of a jump-start itself, PepsiCo turned to nostalgia-heavy advertisements late in 2009, which were then carried into 2010 . The company introduced throwback versions of a number of its soft drinks, and created an ad campaign that included new logos and a series of commercials intended to generate feelings of happiness from prior decades. The company had hoped that any warm, fuzzy feelings about the past would make people feel better about the company's present and future. If PepsiCo wanted to depict an ideal usage situation for its brand, what would be the best choice of advertising for the company to use?
a. Reason-why ads
b. Slice-of-life ads
c. Testimonials
d. Social anxiety ads
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