Author Question: By offering a simpler performance, a service organization can effectively distinguish itself from ... (Read 167 times)

Capo

  • Hero Member
  • *****
  • Posts: 545
By offering a simpler performance, a service organization can effectively distinguish itself from the competition.
 
 Indicate whether the statement is true or false

Question 2

During tough economic times, many companies rely on the memories of the good old days to help advertise their products. Looking for a bit of a jump-start itself, PepsiCo turned to nostalgia-heavy advertisements late in 2009, which were then carried into 2010 . The company introduced throwback versions of a number of its soft drinks, and created an ad campaign that included new logos and a series of commercials intended to generate feelings of happiness from prior decades. The company had hoped that any warm, fuzzy feelings about the past would make people feel better about the company's present and future. If PepsiCo wanted to depict an ideal usage situation for its brand, what would be the best choice of advertising for the company to use?
 a. Reason-why ads
  b. Slice-of-life ads
  c. Testimonials
  d. Social anxiety ads



joshbk44

  • Sr. Member
  • ****
  • Posts: 340
Answer to Question 1

T

Answer to Question 2

b



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question


 

Did you know?

All adverse reactions are commonly charted in red ink in the patient's record and usually are noted on the front of the chart. Failure to follow correct documentation procedures may result in malpractice lawsuits.

Did you know?

The B-complex vitamins and vitamin C are not stored in the body and must be replaced each day.

Did you know?

Certain topical medications such as clotrimazole and betamethasone are not approved for use in children younger than 12 years of age. They must be used very cautiously, as directed by a doctor, to treat any child. Children have a much greater response to topical steroid medications.

Did you know?

According to the FDA, adverse drug events harmed or killed approximately 1,200,000 people in the United States in the year 2015.

Did you know?

Signs and symptoms that may signify an eye tumor include general blurred vision, bulging eye(s), double vision, a sensation of a foreign body in the eye(s), iris defects, limited ability to move the eyelid(s), limited ability to move the eye(s), pain or discomfort in or around the eyes or eyelids, red or pink eyes, white or cloud spots on the eye(s), colored spots on the eyelid(s), swelling around the eyes, swollen eyelid(s), and general vision loss.

For a complete list of videos, visit our video library