Which of the following is true of inelasticity of demand?
a. The supply of the product is greater than its demand.
b. Consumers are less sensitive to price increases.
c. Customers have low brand loyalty.
d. It leads firms to decrease profit margins.
Question 2
A good service blueprint should be developed to identify all of the following contact points EXCEPT contact points involving
a. customers and frontstage service employees.
b. service employees who produce the service.
c. frontstage and backstage processes.
d. customers and backstage service employees.
e. A good service blueprint should be developed to identify all of these contact points.
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