Research on the topic of using sex in the ad business generally confirms that sex-appeal ads can be effective when:
a. more focus groups and communication tests are ordered.
b. the ad produces enough heat.
c. they emphasize how one looks, feels, and smells.
d. the context is appropriate.
Question 2
WoodChuck Inc, a furniture retailer, establishes itself in the North-east state of Largonia and has spread to many other states within the country. It has conducted promotional activities in all of these states to create awareness among the public about its products. This is an example of advertising.
a. global
b. local
c. cooperative
d. regional
