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Author Question: The product life cycle model is a theoretical construct that helps franchisors understand the ... (Read 86 times)

eruditmonkey@yahoo.com

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The product life cycle model is a theoretical construct that helps franchisors understand the industry cycle and the cycle of specific products or services with a franchise system's product line. When sales continue to grow but are increasing at a decreasing rate is associated with which stage of the product life cycle?
 a. introduction
  b. growth
  c. retention & evaluation
  d. decline

Question 2

Throughout history there has always been a strong connection between services and technology.
 
 Indicate whether the statement is true or false



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mjbamaung

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Answer to Question 1

B. Growth identifies this stage of the product life cycle. See Figure 5-9 and discussion of each life cycle stage.

Answer to Question 2

F





 

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