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Author Question: Which of the following is a disadvantage for the franchisor? a. franchisee motivation b. bulk ... (Read 129 times)

itsmyluck

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Which of the following is a disadvantage for the franchisor?
 a. franchisee motivation
  b. bulk purchasing
  c. loss of freedom and control as franchise system grows
  d. use of capital for reasons other than expansion

Question 2

There is evidence that feeling-based ads can do better than thought-based ads in the more cluttered media environment.
 a. True
  b. False
 Indicate whether the statement is true or false



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mcomstock09

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Answer to Question 1

C. A franchisor stands to lose a substantial amount of freedom as the franchise company grows which is why some firms choose to grow only through corporate ownership instead of franchisee ownership.

Answer to Question 2

True





 

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