The business arrangement, otherwise called a franchise ...

[sjones]

The business arrangement, otherwise called a franchise opportunity, has three major components that constitute the essence of what is generally referred to as a franchise. Which one of the following is not part of a franchise business arrangement?
 a. use of product or service
  b. use of private labels to brand or trademark product or service
  c. a franchisor's trademark and/or logo
  d. payment of a royalty fee

Question 2

Compared to achieving a brand recall objective, achieving a persuasion objective typically requires less cognitive processing on the part of the consumer.
 a. True
  b. False
 Indicate whether the statement is true or false

[joneynes]

Answer to Question 1

B. Private branding is not allowed in conjunction with the franchisor's own trademarks, logo, and/or copyrights on the franchisor's products or services.

Answer to Question 2

False

[sjones]

Great answer, keep it coming

[ktidd]

Excellent