Author Question: A focus on uniqueness, or the differences between a product and its competitors, is known as: a. ... (Read 167 times)

deesands

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A focus on uniqueness, or the differences between a product and its competitors, is known as:
 a. perception
  b. positioning
  c. differentiation
  d. targeting

Question 2

A _____ comes out of an organization's goals and mission statement and takes into account existing strengths, weaknesses, opportunities, and outside threats.
 a. marketing plan
  b. SWOT analysis
  c. marketing strategy
  d. market segment



Anonymous

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Answer to Question 1

D

Answer to Question 2

C



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