Author Question: A focus on uniqueness, or the differences between a product and its competitors, is known as: a. ... (Read 106 times)

deesands

  • Hero Member
  • *****
  • Posts: 514
A focus on uniqueness, or the differences between a product and its competitors, is known as:
 a. perception
  b. positioning
  c. differentiation
  d. targeting

Question 2

A _____ comes out of an organization's goals and mission statement and takes into account existing strengths, weaknesses, opportunities, and outside threats.
 a. marketing plan
  b. SWOT analysis
  c. marketing strategy
  d. market segment



Anonymous

  • Sr. Member
  • ****
  • Posts: 317
Answer to Question 1

D

Answer to Question 2

C



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question


 

Did you know?

Historic treatments for rheumatoid arthritis have included gold salts, acupuncture, a diet consisting of apples or rhubarb, nutmeg, nettles, bee venom, bracelets made of copper, prayer, rest, tooth extractions, fasting, honey, vitamins, insulin, snow collected on Christmas, magnets, and electric convulsion therapy.

Did you know?

Patients who have undergone chemotherapy for the treatment of cancer often complain of a lack of mental focus; memory loss; and a general diminution in abilities such as multitasking, attention span, and general mental agility.

Did you know?

Parkinson's disease is both chronic and progressive. This means that it persists over a long period of time and that its symptoms grow worse over time.

Did you know?

The most destructive flu epidemic of all times in recorded history occurred in 1918, with approximately 20 million deaths worldwide.

Did you know?

In most cases, kidneys can recover from almost complete loss of function, such as in acute kidney (renal) failure.

For a complete list of videos, visit our video library