A focus on uniqueness, or the differences between a product and ...

[deesands]

A focus on uniqueness, or the differences between a product and its competitors, is known as:
 a. perception
  b. positioning
  c. differentiation
  d. targeting

Question 2

A _____ comes out of an organization's goals and mission statement and takes into account existing strengths, weaknesses, opportunities, and outside threats.
 a. marketing plan
  b. SWOT analysis
  c. marketing strategy
  d. market segment

[Anonymous]

Answer to Question 1

D

Answer to Question 2

C

[deesands]

Thank you

[Anonymous]

Happy to help you