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Author Question: Which of the following is not a customer factor that guides analysis for budgeting decisions? a. ... (Read 101 times)

abc

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on: Jun 29, 2018
Which of the following is not a customer factor that guides analysis for budgeting decisions?
 a. objectives c. growth in customer base
  b. purchase frequency d. consumer involvement

Question 2

Which of the following is not a product factor that guides analysis for budgeting decisions?
 a. product involvement c. product newness
  b. brand differentiation d. customer demand


CAPTAINAMERICA

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Reply #1 on: Jun 29, 2018
Answer to Question 1

A
Objectives are organizational factors.

Answer to Question 2

D
Customer demand is a customer factor.


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