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Author Question: Which of the following entities uses the all-you-can-afford budgeting method due to thinking that ... (Read 29 times)

michelleunicorn

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on: Jun 29, 2018
Which of the following entities uses the all-you-can-afford budgeting method due to thinking that marketing communications is a form of investment?
 a. big businesses c. governments
  b. small businesses d. not-for-profits

Question 2

Which of the following entities usually use the all-you-can-afford methods due to resources scarcity?
 a. big businesses c. governments
  b. small businesses d. non-for-profits


kilada

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Reply #1 on: Jun 29, 2018
Answer to Question 1

A
Medium and large businesses may use the all-you-can-afford method, as they think that the more one spends, the bigger the investment becomes.

Answer to Question 2

B
Small businesses usually use this method because of resource scarcity. They usually cannot or refuse to borrow money to finance a marketing communications campaign.


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