Author Question: Which of the following entities uses the all-you-can-afford budgeting method due to thinking that ... (Read 86 times)

michelleunicorn

  • Hero Member
  • *****
  • Posts: 565
Which of the following entities uses the all-you-can-afford budgeting method due to thinking that marketing communications is a form of investment?
 a. big businesses c. governments
  b. small businesses d. not-for-profits

Question 2

Which of the following entities usually use the all-you-can-afford methods due to resources scarcity?
 a. big businesses c. governments
  b. small businesses d. non-for-profits



kilada

  • Sr. Member
  • ****
  • Posts: 311
Answer to Question 1

A
Medium and large businesses may use the all-you-can-afford method, as they think that the more one spends, the bigger the investment becomes.

Answer to Question 2

B
Small businesses usually use this method because of resource scarcity. They usually cannot or refuse to borrow money to finance a marketing communications campaign.



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

Not getting enough sleep can greatly weaken the immune system. Lack of sleep makes you more likely to catch a cold, or more difficult to fight off an infection.

Did you know?

The human body produces and destroys 15 million blood cells every second.

Did you know?

Each year in the United States, there are approximately six million pregnancies. This means that at any one time, about 4% of women in the United States are pregnant.

Did you know?

Though Candida and Aspergillus species are the most common fungal pathogens causing invasive fungal disease in the immunocompromised, infections due to previously uncommon hyaline and dematiaceous filamentous fungi are occurring more often today. Rare fungal infections, once accurately diagnosed, may require surgical debridement, immunotherapy, and newer antifungals used singly or in combination with older antifungals, on a case-by-case basis.

Did you know?

About 60% of newborn infants in the United States are jaundiced; that is, they look yellow. Kernicterus is a form of brain damage caused by excessive jaundice. When babies begin to be affected by excessive jaundice and begin to have brain damage, they become excessively lethargic.

For a complete list of videos, visit our video library