Which of the following entities uses the all-you-can-afford ...

[michelleunicorn]

Which of the following entities uses the all-you-can-afford budgeting method due to thinking that marketing communications is a form of investment?
 a. big businesses c. governments
  b. small businesses d. not-for-profits

Question 2

Which of the following entities usually use the all-you-can-afford methods due to resources scarcity?
 a. big businesses c. governments
  b. small businesses d. non-for-profits

[kilada]

Answer to Question 1

A
Medium and large businesses may use the all-you-can-afford method, as they think that the more one spends, the bigger the investment becomes.

Answer to Question 2

B
Small businesses usually use this method because of resource scarcity. They usually cannot or refuse to borrow money to finance a marketing communications campaign.