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Author Question: Although ROI is a very reasonable budgeting method, the problem lies with ______. a. recording c. ... (Read 22 times)

newyorker26

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on: Jun 29, 2018
Although ROI is a very reasonable budgeting method, the problem lies with ______.
 a. recording c. analyzing
  b. implementation d. None of the above.

Question 2

According to Aegis Group Marketing Management Analytics, which of the following marketing media has the highest ROI?
 a. sales promotion c. outdoor
  b. radio d. guerilla marketing


onowka

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Reply #1 on: Jun 29, 2018
Answer to Question 1

B
The method lacks specificity. Thus many managers work with the method more implicitly than explicitly.

Answer to Question 2

A
Sales promotion has the highest ROI rating possible, a 5.


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