Author Question: If a customer survey conducted last year revealed that 30 percent of all teenagers believed that ... (Read 149 times)

AEWBW · **on:** Jun 29, 2018

If a customer survey conducted last year revealed that 30 percent of all teenagers believed that Bright Smile toothpaste enhanced their bright smile and 60 percent are expected to believe in the same benefit next year, then what should the objective bet?
a. between 30 and 60 c. around 60
b. around 30 d. None of the above.

Question 2

If the industry at large has an average brand association of 50 percent using Brand Association X and the brand in question has averaged 30 percent over the past year, then next year's brand association objective should be set at a _____ level than 30 percent.
a. same c. higher
b. lower d. comparable

jsm54321 · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

A
This in an illustration of using forecasted changes in brand association.

Answer to Question 2

C
This is an illustration of using industry average in relation to brand association.