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Author Question: Identify repeat purchase measures.[br][br][b][color=#FA1639]Question 2[/color][/b][br][br]Identify ... (Read 90 times)

mmm

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on: Jun 29, 2018
Identify repeat purchase measures.

Question 2

Identify the brand trial or brand purchase measures.


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jaymee143

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Reply #1 on: Jun 29, 2018
Answer to Question 1

Repeat purchase measures include repeat purchase, brand satisfaction, and brand loyalty.

Answer to Question 2

Brand trial measures include attitude towards brand purchase, purchase intention, and brand purchase.


mmm

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Reply 2 on: Jun 29, 2018
Gracias!

ricroger

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Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

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