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Author Question: Which of the following describes the strength of the association in memory between the product ... (Read 14 times)

ghost!

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on: Jun 29, 2018
Which of the following describes the strength of the association in memory between the product category and the brand?
 a. brand strength c. terminal strength
  b. associative strength d. None of the above.

Question 2

Which projective test involves using in-depth interviews to uncover the person's motivation to purchase and use a specific brand?
 a. how brand is different c. associative strength
  b. personal values d. None of the above.


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smrerig

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Reply #1 on: Jun 29, 2018
Answer to Question 1

B
Definition of associative strength

Answer to Question 2

B
Definition of personal-values test


ghost!

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Reply 2 on: Jun 29, 2018
Gracias!

mohan

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Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

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