Which of the following describes the strength of the association ...

[ghost!]

Which of the following describes the strength of the association in memory between the product category and the brand?
 a. brand strength c. terminal strength
  b. associative strength d. None of the above.

Question 2

Which projective test involves using in-depth interviews to uncover the person's motivation to purchase and use a specific brand?
 a. how brand is different c. associative strength
  b. personal values d. None of the above.

[smrerig]

Answer to Question 1

B
Definition of associative strength

Answer to Question 2

B
Definition of personal-values test

[ghost!]

YES! Correct, THANKS for helping me on my review

[JaynaD87]

Thanks for the timely response, appreciate it