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Author Question: Scales provide _____ rules that indicate that a certain value on a scale corresponds to some true ... (Read 54 times)

nautica902

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on: Jun 29, 2018
Scales provide _____ rules that indicate that a certain value on a scale corresponds to some true value of a concept.
 Fill in the blank(s) with correct word

Question 2

When a marketing campaign focuses on brand attributes or features perceived by the customer as important and desirable aspects they like to have in a product, which of the following strategies is being used?
 a. positioning by customer benefit c. positioning by celebrity
  b. positioning by user image d. positioning by application


Joc

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Reply #1 on: Jun 29, 2018
Answer to Question 1

correspondence

Answer to Question 2

A
Definition of positioning by customer benefit


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