Scales provide _____ rules that indicate that a certain value on ...

[nautica902]

Scales provide _____ rules that indicate that a certain value on a scale corresponds to some true value of a concept.
 Fill in the blank(s) with correct word

Question 2

When a marketing campaign focuses on brand attributes or features perceived by the customer as important and desirable aspects they like to have in a product, which of the following strategies is being used?
 a. positioning by customer benefit c. positioning by celebrity
  b. positioning by user image d. positioning by application

[Joc]

Answer to Question 1

correspondence

Answer to Question 2

A
Definition of positioning by customer benefit