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Author Question: A researcher who administers the same scale to the same respondents at two separate times to test ... (Read 39 times)

serike

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on: Jun 29, 2018
A researcher who administers the same scale to the same respondents at two separate times to test for stability is using which method of assessing the scale's reliability?
 a. coefficient alpha
  b. split-half method
  c. test-retest method
  d. before/after method

Question 2

Which of the following is a message strategy that focuses on creating a mental association between the firm's brand and a lower price than products of most or certain other competitors?
 a. positioning by competitors c. positioning by low price
  b. positioning by relative price d. None of the above


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chem1s3

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Reply #1 on: Jun 29, 2018
Answer to Question 1

C

Answer to Question 2

C
Definition of positioning by low price


serike

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Reply 2 on: Jun 29, 2018
Thanks for the timely response, appreciate it

cassie_ragen

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Reply 3 on: Yesterday
Excellent

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