A researcher is observing fans at a soccer game and is putting a ...

[Deast7027]

A researcher is observing fans at a soccer game and is putting a 1 if the fan is actively cheering and a 0 if they just seem to be merely watching the game without saying anything. He is also indicating which team the fan seems to be associated with as well as approximate age and gender. By recording information such as this with codes, the researcher is involved in _____.
 a. conceptualization
  b. operationalization
  c. measurement
  d. analysis

Question 2

For which of the following does the manager attempt to segment the market using certain segmentation criteria and analyze the viability of each market?
 a. market selection c. market targeting
  b. market segmentation d. None of the above.

[jamesnevil303]

Answer to Question 1

C

Answer to Question 2

A
Definition of market selection

[Deast7027]

Thank you

[jamesnevil303]

No problemo