Author Question: The three major criteria for evaluating measurements are reliability, validity, and replicability. ... (Read 63 times)

justinmsk

  • Hero Member
  • *****
  • Posts: 524
The three major criteria for evaluating measurements are reliability, validity, and replicability.
 
 Indicate whether the statement is true or false

Question 2

Which of the following is not a positioning strategy that emphasizes the product?
 a. product class c. competitor
  b. product attribute d. personality



Anna

  • Sr. Member
  • ****
  • Posts: 343
Answer to Question 1

F
The three major criteria for evaluating measurements are reliability, validity, and sensitivity.

Answer to Question 2

D
Personality is a positioning strategy that emphasizes prospects.



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

Despite claims by manufacturers, the supplement known as Ginkgo biloba was shown in a study of more than 3,000 participants to be ineffective in reducing development of dementia and Alzheimer’s disease in older people.

Did you know?

The first oral chemotherapy drug for colon cancer was approved by FDA in 2001.

Did you know?

As the western states of America were settled, pioneers often had to drink rancid water from ponds and other sources. This often resulted in chronic diarrhea, causing many cases of dehydration and death that could have been avoided if clean water had been available.

Did you know?

Certain rare plants containing cyanide include apricot pits and a type of potato called cassava. Fortunately, only chronic or massive ingestion of any of these plants can lead to serious poisoning.

Did you know?

Women are 50% to 75% more likely than men to experience an adverse drug reaction.

For a complete list of videos, visit our video library