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Author Question: The three major criteria for evaluating measurements are reliability, validity, and replicability. ... (Read 95 times)

justinmsk

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on: Jun 29, 2018
The three major criteria for evaluating measurements are reliability, validity, and replicability.
 
 Indicate whether the statement is true or false

Question 2

Which of the following is not a positioning strategy that emphasizes the product?
 a. product class c. competitor
  b. product attribute d. personality


Anna

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Reply #1 on: Jun 29, 2018
Answer to Question 1

F
The three major criteria for evaluating measurements are reliability, validity, and sensitivity.

Answer to Question 2

D
Personality is a positioning strategy that emphasizes prospects.


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