Author Question: Which of the following is synonymous with positioning? a. message marketing c. marketing placing b. ... (Read 59 times)

rl · **on:** Jun 29, 2018

Which of the following is synonymous with positioning?
a. message marketing c. marketing placing
b. message strategy d. marketing positioning

Question 2

Explain how experimental research differs from survey research.

laurnthompson · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

B
Definition of positioning

Answer to Question 2

There are several differences between experimental research and survey research. Researchers refer to participants in experimental research as subjects rather than respondents, which is the term typically used in survey research. This is because the researcher subjects research participants to some experimental treatment. Perhaps the characteristic that most differentiates experimental research from survey research is the manner in which independent variables are created rather than simply measured. Then, subjects are assigned to experimental conditions.