Author Question: Which of the following is the evaluation of a firm's goodwill in the minds of certain stakeholders ... (Read 85 times)

ahriuashd

  • Hero Member
  • *****
  • Posts: 535
Which of the following is the evaluation of a firm's goodwill in the minds of certain stakeholders such as customers, employees, distributors, suppliers, government, and so on?
 a. corporate image c. goodwill equity
  b. corporate marketing d. goodwill image

Question 2

A researcher is interested in examining the effect of background music and lighting on sales in a restaurant, so he wants to conduct an experiment that manipulates different levels of each. Which experimental design would be best to examine the effects of these two treatments at various levels?
 a. completely randomized design
  b. randomized-block design
  c. interactive design
  d. factorial design



Hikerman221

  • Sr. Member
  • ****
  • Posts: 346
Answer to Question 1

A
Definition of corporate image

Answer to Question 2

D



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

In 2010, opiate painkllers, such as morphine, OxyContin®, and Vicodin®, were tied to almost 60% of drug overdose deaths.

Did you know?

Although not all of the following muscle groups are commonly used, intramuscular injections may be given into the abdominals, biceps, calves, deltoids, gluteals, laterals, pectorals, quadriceps, trapezoids, and triceps.

Did you know?

In 1864, the first barbiturate (barbituric acid) was synthesized.

Did you know?

The most common treatment options for addiction include psychotherapy, support groups, and individual counseling.

Did you know?

The U.S. Pharmacopeia Medication Errors Reporting Program states that approximately 50% of all medication errors involve insulin.

For a complete list of videos, visit our video library