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Author Question: Which of the following is the evaluation of a firm's goodwill in the minds of certain stakeholders ... (Read 48 times)

ahriuashd

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on: Jun 29, 2018
Which of the following is the evaluation of a firm's goodwill in the minds of certain stakeholders such as customers, employees, distributors, suppliers, government, and so on?
 a. corporate image c. goodwill equity
  b. corporate marketing d. goodwill image

Question 2

A researcher is interested in examining the effect of background music and lighting on sales in a restaurant, so he wants to conduct an experiment that manipulates different levels of each. Which experimental design would be best to examine the effects of these two treatments at various levels?
 a. completely randomized design
  b. randomized-block design
  c. interactive design
  d. factorial design


Hikerman221

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Reply #1 on: Jun 29, 2018
Answer to Question 1

A
Definition of corporate image

Answer to Question 2

D


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