Author Question: In the communication process, the manager who makes a decision based on the business research would ... (Read 26 times)

shofmannx20 · **on:** Jun 29, 2018

In the communication process, the manager who makes a decision based on the business research would be part of which element of the communication process?
a. message
b. source
c. audience
d. communicator

Question 2

Which of the following companies have adopted their own portfolio model?
a. Coca-Cola c. Nike
b. GE d. Proctor & Gamble

Ahernandez18 · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

C

Answer to Question 2

B
GE's multifactor portfolio matrix uses three factors: market position, competitive position, and relative profitability.