Author Question: Which of the following suggests problems with multicollinearity? a. VIF > 5.0 b. < 3.0 c. ... (Read 52 times)

Awilson837 · **on:** Jun 29, 2018

Which of the following suggests problems with multicollinearity?
a. VIF > 5.0
b. < 3.0
c. Power > 0.8
d. > 0.8

Question 2

How is General Motor's Employee Discount Program a best case example of consumer promotions?

joanwhite · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

A

Answer to Question 2

General Motors stirred up the automotive industry in 2005 when it launched the Employee Discount Pricing promotion. The program, which de-emphasized the traditional haggling at the automobile dealer, scored big for GM. It was viewed by GM as a bridge to the company's new Total Value Proposition strategy that the company is putting in place for the long term.