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Author Question: What performance measurements are applicable to trade promotion ... (Read 84 times)

newbem

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on: Jun 29, 2018
What performance measurements are applicable to trade promotion programs?

Question 2

A mortality effect occurs when some subjects withdraw from the experiment before it is completed.
 
 Indicate whether the statement is true or false


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qytan

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Reply #1 on: Jun 29, 2018
Answer to Question 1

Some basic measurements include incremental increases or decreases in sales of the product, number of new users captured, profitability (revenues attributed to the promotion/cost of the promotion), and changes in a number of channel distributor dimensions including such things as attitudes, satisfaction, purchase intentions, and so on.

Answer to Question 2

T


newbem

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Reply 2 on: Jun 29, 2018
Thanks for the timely response, appreciate it

bdobbins

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Reply 3 on: Yesterday
Wow, this really help

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