Cocooning is: a. not influenced by technology. b. a trend that ...

[asan beg]

Cocooning is:
 a. not influenced by technology.
  b. a trend that first appeared in 2001 after the terrorist attacks in the United States.
  c. observed only in the United States.
  d. not easy for people who engage in social exchange via social networking sites.

Question 2

The fact that different people respond differently to the same sale, advertisement or other marketing variables is
 a. Bayes model of reaction c. homogeneity
  b. heterogeneity d. a results of selection bias

[akpaschal]

Answer to Question 1

B

Answer to Question 2

B
Heterogeneity refers to the fact that not everything is identical; in marketing research, it refers to the difference in individual's responses.