All of the following are performance measurements for trade ...

[Pineappleeh]

All of the following are performance measurements for trade promotions except
 a. profitability c. incremental increases in sales of products
  b. changes in a number of channel dimensions d. All of the above.

Question 2

The most common procedure to try to ensure that experimental and control groups do not differ from each other in important ways at the beginning of a research study is random assignment of subjects to treatment and control groups.
 
 Indicate whether the statement is true or false

[bitingbit]

Answer to Question 1

D
Some measurements include incremental increases or decreases in sales of the product, number of new users captured, profitability (revenues attributed to the promotion/cost of the promotion), and changes in a number of channel distributor dimensions including such things as attitudes, satisfaction, purchase intentions, and so on.

Answer to Question 2

T

[Pineappleeh]

TYSM

[kusterl]

Gracias!