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Author Question: To best emulate the way people evaluate product options in the actual market, what method should be ... (Read 76 times)

jlmhmf

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on: Jun 29, 2018
To best emulate the way people evaluate product options in the actual market, what method should be used to estimate the part worths of those options?

Question 2

A panel of consumers using a special ID card whenever they purchase items from their local supermarket so that purchase behavior is matched with the demographic dimensions of each household is participating in a(n) ______ panel.
 Fill in the blank(s) with correct word


jjorrostieta

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Reply #1 on: Jun 29, 2018
Answer to Question 1

Choice-based conjunct.

Answer to Question 2

scanner-based consumer


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