When an airline passenger (who is really an employee of the ...

[nelaaney]

When an airline passenger (who is really an employee of the airline) complains loudly about his not being served a vegetarian meal so that he can note the behavior of the flight attendant in this type of situation, this is an example of what type of observation?
 a. content analysis
  b. indirect
  c. contrived
  d. response latency

Question 2

In a nonadaptive conjoint program, even when all the data are collected,
 a. researchers don't know if it will match the information needs of the project
  b. researchers don't know if these respondents are the best respondents to query
  c. researchers have no guarantee of sufficiently accurate results
  d. all of the above

[mcomstock09]

Answer to Question 1

C

Answer to Question 2

C
An adaptive conjoint program will calculate part worths after each new piece of data is supplied by the respondent and use special algorithms to better measure those part worths that are not yet determined with sufficient accuracy. The researcher can specify exactly how much accuracy is required, and respondents can continue to reply until that level of accuracy is achieved. In a nonadaptive conjoint program, even when all the data are collected, researchers have no guarantee of sufficiently accurate results.