A distortion of measurement resulting form the cognitive behavior ...

[Melani1276]

A distortion of measurement resulting form the cognitive behavior or actions of a witnessing observer is called _____.
 a. response latency
  b. researcher error
  c. observer bias
  d. entrapment

Question 2

For k attributes, k-1 trade-off matrices are produce in what type of conjoint study?
 a. k-means conjoint c. ranking data
  b. adaptive conjoint d. choice-based conjunct

[gabrielle_lawrence]

Answer to Question 1

C

Answer to Question 2

C
To use ranking data for k attributes requires k1 trade-off matrices.