Given the part worths above, should the company produce the long ...

[natalie2426]

Given the part worths above, should the company produce the long life bulb, the super bright bulb (both of which are described in question 5), or both of the bulbs?
 a. the long life bulb
  b. the super bright bulb
  c. both of the bulbs
  d. The answer cannot be determined from this information.

Question 2

All of the following are simple regression estimation techniques EXCEPT _____.
 a. chi-square estimation
  b. maximum likelihood
  c. visual estimation
  d. ordinary least squares (OLS)

[zhanghao]

Answer to Question 1

D
The question of whether both bulbs, or any other configurations, should be produced is known as the product line design problem and has been studied by academic researchers for decades. To solve it requires a great deal of information over and above conjoint part worths, such as production costs, retailing operations, distribution, market size, and relative demand.

Answer to Question 2

A