Author Question: A situation in which an observer's presence, or the mechanical device doing the recording, is easily ... (Read 26 times)

bobbie · **on:** Jun 29, 2018

A situation in which an observer's presence, or the mechanical device doing the recording, is easily known to the subject involves _____.
a. obtrusive observation
b. visible observation
c. primary observation
d. first-order observation

Question 2

Conjoint analysis can be used to answer all of the following questions except:
a. How much are specific attributes of a product or service valued?
b. What levels of each attribute should the product or service have?
c. How should a product or service be priced?
d. What brands do consumers tend to view as being similar?

xiaomengxian · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

B

Answer to Question 2

D
In looking at what brands consumers see as being similar, cluster analysis will work the best.