This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Which of the following refers to marketers' activities directed to channel members to encourage them ... (Read 72 times)

CQXA

  • Hero Member
  • *****
  • Posts: 546
on: Jun 29, 2018
Which of the following refers to marketers' activities directed to channel members to encourage them to provide special support or activities for the product or service?
 a. personal selling c. consumer promotions
  b. trade promotions d. channel of distribution

Question 2

Which of the following is a shortcoming of social media?
 a. They require substantial commitment of time and resources.
  b. They drive traffic away from corporate Web sites.
  c. They fail to draw sufficient attention to a firm's products or services.
  d. They are more expensive than traditional media.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

EAN94

  • Sr. Member
  • ****
  • Posts: 307
Reply #1 on: Jun 29, 2018
Answer to Question 1

B
Definition of trade promotion

Answer to Question 2

A


CQXA

  • Member
  • Posts: 546
Reply 2 on: Jun 29, 2018
:D TYSM

xiaomengxian

  • Member
  • Posts: 311
Reply 3 on: Yesterday
Excellent

« previous next »
 

Did you know?

The first war in which wide-scale use of anesthetics occurred was the Civil War, and 80% of all wounds were in the extremities.

Did you know?

Children with strabismus (crossed eyes) can be treated. They are not able to outgrow this condition on their own, but with help, it can be more easily corrected at a younger age. It is important for infants to have eye examinations as early as possible in their development and then another at age 2 years.

Did you know?

Dogs have been used in studies to detect various cancers in human subjects. They have been trained to sniff breath samples from humans that were collected by having them breathe into special tubes. These people included 55 lung cancer patients, 31 breast cancer patients, and 83 cancer-free patients. The dogs detected 54 of the 55 lung cancer patients as having cancer, detected 28 of the 31 breast cancer patients, and gave only three false-positive results (detecting cancer in people who didn't have it).

Did you know?

Long-term mental and physical effects from substance abuse include: paranoia, psychosis, immune deficiencies, and organ damage.

Did you know?

Blood is approximately twice as thick as water because of the cells and other components found in it.

A blue whale surfaces off Santa Cruz Island in the Channel Islands, near Santa Barbara, CA A blue whale surfaces off Santa Cruz Island in the Channel Islands, near Santa Barbara, CA
Members of the Lemba ethnic group from southern Africa. Members of the Lemba ethnic group from southern Africa.
Fitness Evaluation of Various Activities and Sports Fitness Evaluation of Various Activities and Sports
Changes in Time Spent with Family Members Changes in Time Spent with Family Members
Methyl-directed mismatch repair in E. coli Methyl-directed mismatch repair in E. coli
Impact of zebra mussels on members of a Great Lake nearshore Impact of zebra mussels on members of a Great Lake nearshore
Video: Transmission Across a Synapse

For a complete list of videos, visit our video library