Which of the following refers to marketers' activities directed ...

[CQXA]

Which of the following refers to marketers' activities directed to channel members to encourage them to provide special support or activities for the product or service?
 a. personal selling c. consumer promotions
  b. trade promotions d. channel of distribution

Question 2

Which of the following is a shortcoming of social media?
 a. They require substantial commitment of time and resources.
  b. They drive traffic away from corporate Web sites.
  c. They fail to draw sufficient attention to a firm's products or services.
  d. They are more expensive than traditional media.

[EAN94]

Answer to Question 1

B
Definition of trade promotion

Answer to Question 2

A

[CQXA]

Gracias!

[cam1229]

Thanks for the timely response, appreciate it