Author Question: Which of the following is a disadvantage of using social media? a. They are conducted through ... (Read 142 times)

washai · **on:** Jun 29, 2018

Which of the following is a disadvantage of using social media?
a. They are conducted through expensive advertisements.
b. They involve campaigns that are static with limited life.
c. They exploit buyers by interrupting and even disrupting buyers' lives.
d. They can send the wrong message about the firm and its brands.

Question 2

_____ is the systematic process of recording actual behavioral patterns of people, objects, and events as they happen.
a. Observation
b. Descriptive research
c. Real-time research
d. Interaction