Author Question: Which of the following gives the appearance of a grassroots movement that is actually produced ... (Read 11 times)

james

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Which of the following gives the appearance of a grassroots movement that is actually produced behind the scenes by a firm promoting itself or its products?
 a. Crowdsourcing
  b. Insourcing
  c. Cannibalization
  d. Astroturfing

Question 2

The most refined measure of website traffic is click-through rate (CTR).
 
 Indicate whether the statement is true or false



Jossy

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Answer to Question 1

D

Answer to Question 2

F
A more refined count is the number of unique visitors to a website, which counts the initial access to the site but not multiple hits on the site by the same visitor during the same day or week. CTR does not differentiate between a lot of activity by a few visitors and a little activity by many visitors.



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