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Author Question: Which of the following gives the appearance of a grassroots movement that is actually produced ... (Read 26 times)

james

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on: Jun 29, 2018
Which of the following gives the appearance of a grassroots movement that is actually produced behind the scenes by a firm promoting itself or its products?
 a. Crowdsourcing
  b. Insourcing
  c. Cannibalization
  d. Astroturfing

Question 2

The most refined measure of website traffic is click-through rate (CTR).
 
 Indicate whether the statement is true or false


Jossy

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Reply #1 on: Jun 29, 2018
Answer to Question 1

D

Answer to Question 2

F
A more refined count is the number of unique visitors to a website, which counts the initial access to the site but not multiple hits on the site by the same visitor during the same day or week. CTR does not differentiate between a lot of activity by a few visitors and a little activity by many visitors.


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