A(n) _____ is a statistical measure of the covariation, or ...

[schs14]

A(n) _____ is a statistical measure of the covariation, or association, between two at-least interval variables.
 a. alpha coefficient
  b. beta coefficient
  c. correlation coefficient
  d. 2

Question 2

Identify the relevant performance measures for Internet and electronic direct marketing.

[AngeliqueG]

Answer to Question 1

C

Answer to Question 2

A number of measures are used related to Internet and electronic direct marketing. They include response rates and measures such as calls generated per email, inquiries regarding messages covered in the presentations, revenue per execution, number of new orders (donors), repeat orders (donations), and size of average. In regard to e-catalogs, many of the same type of measures are used, albeit a bit more extended and complex. Data can also be measured based on any set of demographic or other types of information collected via the contact point.

[schs14]

Excellent

[bigcheese9]

Gracias!