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Author Question: Which of the following is a marketing technique that facilitates and encourages people to pass along ... (Read 16 times)

jlmhmf

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on: Jun 29, 2018
Which of the following is a marketing technique that facilitates and encourages people to pass along a marketing message to other users or sites, leading to a potentially exponential growth of communications?
 a. Ambush marketing
  b. Transformational marketing
  c. Reverse marketing
  d. Viral marketing

Question 2

To determine the optimal levels of attributes for a product, researchers should use multidimensional scaling.
 
 Indicate whether the statement is true or false


k2629

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Reply #1 on: Jun 29, 2018
Answer to Question 1

D

Answer to Question 2

F
Determining the optimal levels of attributes for a product is a use of conjoint analysis.


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