Distinguish direct-broadcast commercial, infomercial, and ...

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Distinguish direct-broadcast commercial, infomercial, and television shopping network.

Question 2

Which of the following is a factor behind the success of social media-based communications?
 a. Emphasis on pushing or cajoling consumers to buy the firm's products
  b. Implementation of static campaigns with a limited lifespan
  c. Minimum requirement of time and resources
  d. Ability to measure consumer behavior and target highly specific market segments

[Bigfoot1984]

Answer to Question 1

Direct-broadcast commercial is a television or radio commercial that has as one of its elements a toll-free number or other mechanism to allow the viewer to immediately respond to an offer from the marketer who created the commercial. Infomercial is a long-form (e.g., 30 minutes) broadcast commercial that provides much more information than can be supplied in a typical 30- or 60-second commercial. Finally, television shopping network is a network (usually cable based) that has program content made up of direct-marketing offers that viewers can access during the program or that posts programming on shopping-network-operated websites.

Answer to Question 2

D

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Thank you

[Bigfoot1984]

No problemo