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Author Question: Identify some of the direct-marketing and database deliverables.[br][br][b][color=#151B54]Question ... (Read 57 times)

iveyjurea

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Identify some of the direct-marketing and database deliverables.

Question 2

Response interval is the amount of time it takes to make a choice between two alternatives.
 
 Indicate whether the statement is true or false



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Kjones0604

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Answer to Question 1

Some direct-marketing and database deliverables include better control of channel communications, control firm or brand and consumer relationships, enhanced ability to gather additional consumer data, and reduction of distribution costs.

Answer to Question 2

F
This is called response latency.





 

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